Reebok launches new shoe process
Global fitness brand Reebok has introduced its new Liquid Factory, a manufacturing innovation that combines robot technology and 3D drawing to engineer footwear, reports Sports Techie Weekly.
Developed by the Reebok Future team and led by Head of Future Bill McInnis, the Liquid Factory will use a proprietary liquid material to create shoe components without the use of traditional shoe moulds, a process that Reebok hopes will “fundamentally” alter how shoes are constructed, Sports Techie says.
“Footwear manufacturing hasn’t dramatically changed over the last 30 years,” McInnis said.
“With this new process, we were able to programme robots to create the entire shoe outsole, without moulds, by drawing in layers with a high-energy liquid material to create the first ever energy-return outsole, which performs dramatically better than a typical rubber outsole.
“The all new Liquid Factory process is also used to create a unique fit system that stretches and moulds around the foot, providing a three dimensional fit.”
Added Reebok president Matt O’Toole, “The Reebok Future team was created to innovate not only the products we make, but also the process by which we make them.”
The Reebok Liquid Speed, a limited edition running shoe, is the first shoe from the new manufacturing process, reports Sports Techie.