The North Face Mountain Athletics App

The North Face Mountain Athletics Training App first launched in the US in February 2014. It is now available in Australia and New Zealand to help everyday athletes and weekend warriors alike establish a goal within three sports: running, climbing and skiing. There are also modules for general fitness. Based on a six-week timeline, athletes get a playlist of instructional videos led by The North Face Athlete Team members that will help them accomplish their outdoor goals.

Available now for free download on the App Store, the Mountain Athletics training app for iOS acts like a pocket personal trainer with expanded functionality, instant goal tracker updates, and interactive social features to help you stay motivated and focused on the go.

To give the workouts authenticity, The North Face partnered with Mountain Athlete gym in Jackson, Wyoming, to inform product development and to build the personalized sport-specific training programs.

WHAT DOES THE APP INCLUDE?

Goal Setting: Set a goal for the outdoors six weeks out, edit and view progress toward that goal.

Sport-Specific Programs: Training is customized for specific outdoor sports to build strength, endurance, and durability for each individual athlete.

Video Demos and Athlete Tips: The North Face athlete team demonstrates exercises within the app to ensure proper form every time.

Timer + Rep Counter: Select a training session for the day and the app will keep track of time and allow for rep counting to properly track progress.

Social Sharing: Stay accountable by sharing training updates with friends on Facebook.

Activity and Session History: Analyze past activity data to see progress and patterns.

Badges and Rewards: When a goal is achieved, unlock shareable badges.

SET YOUR GOAL. GET THE GEAR. GO STRONG OUTDOORS. #MountainAthletics 

More information at www.thenorthface.com.au.