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Posted by: Sportslink on 05/05/2017

Birtles: No change to SRG strategy

Birtles: No change to SRG strategy A “more subdued retail environment” has led to lower like-for-like sales growth in the sports and auto divisions “but we will maintain our strategy.”

So said Peter Birtles (pictured), chief executive of Super Retail Group in an announcement to the ASX this week.

“Our businesses have delivered good improvements in customer ratings, conversion and average transaction value so far this half.

“However, the more subdued retail environment has impacted customer traffic particularly in our shopping centre stores and this has seen a slight slowing in like for-like-growth in the Sports and Auto Divisions.

“Gross margin and operating cost management is supporting the continued strong profit performance.

Birtles said, “It is particularly pleasing that the Leisure Division has continued to deliver strong sales growth since Christmas despite adverse weather conditions in the lead up to Easter and the seven percent like-for-like growth delivered in the prior comparative period.”

Birtles attributed success to the strategy of “We want to help our customer catch the fish they’ve always wanted to, not just to sell them the fishing rod.

“We are developing a business that will allow our customers to shop their way and the integration of our web business with our extensive network of conveniently located stores is a major competitive advantage.”