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Posted by: Sportslink on 10/17/2017

BLK commits to gender equality

BLK commits to gender equality

Gold Coast-based sportswear brand Beyond Known Limits will divide its sponsorship dollars 50-50 in its new grassroots to elite sport strategy announced this week.

Following a new partnership with the Lorna Jane Firebirds and the signing as official apparel partner with Netball Queensland, the company plans equal investment in men's and women's sport by mid 2020.

BLK Sport chief executive Tyron Brant says this strategy will apply to Ambassadors, products and marketing across the 15 countries where the brand trades, and across a wide range of sports including rugby union, rugby sevens, AFL, soccer, swimming, hockey and swimming.

The company reports it supplies player kit to more than 10,000 teams worldwide.