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Posted by: Sportslink on 03/16/2017

Brands in hunt for retail space

Brands in hunt for retail space

JD Sports will open their first Australian store in Melbourne Central next month, just the first of five planned for this year.

According to JD Sports head Hilton Seskin, known for his retail nous and extensive experience, stores will include two in Sydney and one in the Gold Coast, with staff being sought.

Reports the Sydney Morning Herald, this is just the first of many moves by major sports retail and supplier brands in Australia.

The newspaper reported that the 540 sq metre store will offer a range of leading global brands including Nike, adidas, Lacoste, Reebok, Ellesse, The North Face and Puma, servicing men, women and children through a wide range of footwear and apparel.

Hiton Seskin is reported as saying, "Our shoppers will get first pick of limited edition styles, global launches and JD exclusives from the heavy hitters …, making JD the place to go for sport fashion," he said.

"We are not here to cut out Australian brands as our offering is very different."

SMH also reported that Rebel Sports is looking to expand its new athleisure brand, called Rebel Fit, this year, and has asked leasing agents to look for 300 square metre sites, initially in the Sydney CBD, for expansion of the new brand.

French giant Decathlon, sometimes described as the Aldi of the sportswear world has been in Australia with an online presence  for at least 12 months but is said to be looking at a warehouse site in Tempe, near the Ikea store in Sydney, and at a bulky goods-style property in outer Melbourne.

According to SMH, Nike is seeking more CBD sites for flagship stores as are Puma, adidas, Reebok and New Balance while UnderArmour, which recently opened in Chadstone shopping centre opposite Rebel’s new store and has two stores on the Gold Coast, is checking out Sydney locations.

Foot Locker is seeking to add a Melbourne location for its House of Hoops concept to its Sydney launch, the newspaper reported.