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Posted by: Sportslink on 10/06/2017

Grand Final viewership higher than realised

Grand Final viewership higher than realised

Two Roy Morgan Snap SMS Surveys taken after the AFL and NRL Grand Finals show millions more Australians watched than were captured by conventional ‘5 City Metro’ ratings figures.

A Roy Morgan Snap SMS survey taken after the AFL Grand Final showed 8.4 million Australians aged 18+ (44.5 percent) watched the AFL Grand Final.

This is much higher than suggested by the official Channel 7 ‘5 City Metro’ ratings of 2.7 million.

A further Roy Morgan Snap SMS survey taken after the NRL Grand Final showed 6.5 million Australians aged 18+ (34.5 percent) watched the NRL Grand Final.

Again, this is much higher than suggested by the official Channel 9 ‘5 City Metro’ ratings of 2.3 million.