Hopes high for Boxing Day spend
Aussie shoppers are tipped to spend $17.2 billion nationwide from Boxing Day to January 15.
So says the Australian Retailers Association in conjunction with Roy Morgan Research.
Post-Christmas spending estimates indicate sales will be 2.9 percent higher than the same period last year, as shoppers are expected to fully embrace the heavy discounts offered by retailers at this time.
Executive Director of the ARA, Russell Zimmerman, says he hopes the steady upward trend in sales will continue as Australian bargain hunters seek out the best retail deals of the year.
“Following on from our positive sales predictions for the Christmas period, we are confident that the healthy sales numbers will flow on from the gift-giving season through to Boxing Day and beyond.”
“As one of the biggest days in Australian retail, December 26 marks the beginning of the post-Christmas sales period and a subsequent boost in sentiment for shoppers and retailers,” he says.
NSW, SA and Victoria are expected to see the strongest growth figures with NT and WA weakest.
Zimmerman says he remains optimistic about the prosperity of the Australian retail industry.