Ispo Munich: 85,000 reasons to crow
A record number of exhibitors, 85,000 visitors and many product innovations cause the Ispo Munich organisers to be cock a’ hoop., and exhibitors to report success.
Trade visitors from 120 countries attended the fair, an increase of six percent over last year and more international than ever.
The largest increases came from Italy, Russia, Britain, China and the United States.
Technology becomes more and more important for the sports business with many of the record 2,732 exhibitors showing electronics and wearables.. Products on display included ski poles equipped with sensor technology, virtual-reality headsets for a more emotional shopping experience and a digital ski trainer in an inlay sole.
Women in sports—both as industry executives and as a target group—were an important central theme at this year's show.
The focus was not just on selecting the right colours, but on breaking away from conventional ways of thinking and doing a better job of considering women’s needs into account.
A lecture programme geared toward women attracted female visitors in large numbers. including the FC Bayern Munich women's football team.
A detailed programme of workshops and seminars attracted much interest.
• Ispo Munich 2018 will be held from January 28–31, in Messe Munich, Germany.