JD Sports names the day
New market entrant JD Sports has named April 27 as the opening day for its first store in Australia.
The 540 sq metre store is being established in the massive Melbourne Central shopping centre, already home to many of its competition including Rebel, Nike, Puma, New Balance and FootLocker.
JD Sports chief in Australia Hilton Seskin is reported as saying that the company plans six stores on Australia’s east coast by the end of this year, taking its footprint to 12 countries and more than 500 stores around the world.
Claiming the title of “undisputed king of trainers”, Seskin is quoted as saying that the brand will offer an “unprecendented range of product… and be interactive.
“We are not here to cutout Australian brands – our offering is very different.”
Brands to be offered in store include adidas , Converse, Fila, Lacoste, Nike, Puma, New Balance, Reebok, ASICS, Fred Perry, Ivy Park and Ellesse.
JD Sports has been recruiting store teams in Sydney CBD, Parramatta and on the Gold Coast.
JD Sports was established in 1981 in the north-west of England, with one store and now features “ in a number of territories throughout Europe and South-east Asia,” as a multi-channel retailer of sports fashion and outdoor brands.
JD Sports Fashion set up a beachhead in Australia with the acquisition of 32-store strong Next Athleisure, as reported by Sportslink in September 2016.
Established in 1998, Hilton Seskin’s company Next Athleisure which includes Glue and SuperGlue stores, targetted the young and trendy.
Hilton Seskin was a partner in the original Rebel Sport stores with Ian Dresner.