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Posted by: Sportslink on 05/03/2017

JD Sports opens first door

JD Sports opens first door

After all the planning and build-up, JD Sports has opened its first Australia store, with several more to come during this year.

The first store opened in Melbourne Central shopping centre last week and more are planned to launch soon in Parramatta and Pacific Fair on the Gold Coast.

The 540 sq metre store (pictured with the Crep brand on display) is launched in the massive CBD shopping centre, already home to many of its competition including Rebel, Nike, Puma, New Balance and FootLocker.

JD Sports chief in Australia Hilton Seskin is reported as saying that the company plans six stores on Australia’s east coast by the end of this year, taking its footprint to 12 countries and more than 500 stores around the world.

Claiming the title of “undisputed king of trainers”, Seskin is quoted as saying that the brand will offer an “unprecedented range of product… and be interactive.

“We are not here to cutout Australian brands – our offering is very different.”

Brands to be offered in store include adidas , Converse, Fila, Lacoste, Nike, Puma, New Balance, Reebok, ASICS, Fred Perry, Ivy Park and Ellesse.

Executive Chairman of JD Sports Fashion PLC, Peter Cowgill, is reported as saying the store was more than ‘just a sports store

“I think it’s tailor-made for the Australian market… I think Australians love lifestyle and I think the coolness of a JD store will appeal to them greatly,” he is reported as saying.

JD Sports has been recruiting store teams in Sydney CBD, Parramatta and on the Gold Coast.

JD Sports was established in 1981 in the north-west of England, with one store and now features “ in a number of territories throughout Europe and South-east Asia,” as a multi-channel retailer of sports fashion and outdoor brands.

JD Sports Fashion set up a beachhead in Australia with the acquisition of 32-store strong Next Athleisure, as reported by Sportslink in September 2016.

Established in 1998, Hilton Seskin’s company Next Athleisure which includes Glue and SuperGlue stores, targetted the young and trendy.

Hilton Seskin was a partner in the original Rebel Sport stores with Ian Dresner.