Marketing spend to build fitness expo
Planning and marketing is well underway for the 2017 series of Fitness & Health Expos, in Sydney, Melbourne and Brisbane.
First up and back in Sydney in the new ICC is late April’s show, co-located with the popular Filex fitness industry convention.
The three-day event will be held on April 28-30.This will be followed in October by the other two expos.
Event organisers, Melbourne-based Talk 2 Media & Events report that the series is backed by a $1 million marketing campaign ensuring the delivery of a high spending qualified audience, and 21 years of delivering proven success and results for exhibitors.
Visitors, 59 percent women, spend around $7.7 million across all shows and average age is between 18-34. Almost 90 percent are likely to buy or recommend a product they saw at the expo and 80 percent visit the gym at least three times per week.
• The Australian Institute of Fitness has announced that Steve Pettit has been appointed as its new Chief Executive ('Commander in Chief') on the retirement of current postholder Dyanne Ward.
Pettit is currently the Queensland ‘Mission Commander’ for the institute, a role which he has held for eight years and will also retain.
• Pictured: Star surfer and fitness fanatic Sally Fitzgibbons at the 2016 Melbourne Expo