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Posted by: Sportslink on 09/06/2017

Stylerunner launches into 'streetwear'

Stylerunner launches into 'streetwear'

Women’s activewear specialist Stylerunner has launched a private apparel label for athleisure.

To be called New Guard, it is described by founder and chief executive Julie Stevanja as “forward–thinking streetwear which meets the global trend for activewear in many social contexts.”

The range includes velour and jersey fabrics in shades of rose pink, charcoal and khaki and places emphasis on comfort and aspiration.

Sport-inspired apparel is reported to be recording massive growth figures in Europe and the USA.

Stevanja is also a director of the Australian Sporting Goods Association and she is pictured here with SRG's Erica Berchtold (right) and KPMG's Gayle Dickerson (centre) addressing the recent ASGA networking event in Sydney.