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Posted by: Sportslink on 07/28/2017

Using the Census to ’get’ your consumers

Using the Census to ’get’ your consumers Learn how to understand your consumers with a briefing designed to “unpack” the recently released 2016 ABS Census data.

Number crunchers for the Australian Sporting Goods Association, 10ThousandFeet invites industry members to briefings in Melbourne and Sydney to drill down on the data.

Says speaker Ian Krawitz, Head of Intelligence for 10ThousandFeet, “The session will show you ways to combine the new 2016 Census data with interactive market research to help you better connect and engage with your customers and users.

“It will further demonstrate how best to unpack the Census data to ensure you are able to access insightful and bite-sized information to leverage your internal knowledge and strengthen customer or user engagement.

“Whether you are in research/insights, planning, sales/business development, marketing, brand/category management or utilise data in your decision-making, this briefing is for you,” says Krawitz ( pictured here enjoying his mountaineering experiences in the Himalayas).

Information covered will include what is new in the Census and what data is good enough to use, plus what data impacts your organisation and how it can be used with other data including market research:

Krawitz and economic strategist Bob Schwartz will answer your questions. Contact

Mike Robin ( for information on the breakfast briefings in Sydney ( July 26) and Melbourne (July 27)