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Posted by: Sportslink on 09/06/2017

Video brings the footy stars (to you)

Video brings the footy stars (to you)

In a clever launch of the AFL finals series, now one week in, the league used live video streams, enabling members of the public to interact with stars in real time.

At a random peak time, static panel displays in Sydney, Melbourne and Adelaide were activated, beaming well-known players from teams in each state via a live video stream, enabling members of the public to interact in real time and be rewarded with finals tickets . Players also physically appeared at the sites to reward some lucky fans with Grand Final tickets.

The AFL has partnered with JCDecaux, Virgin Australia and Vizeum Australia to launch an Australian-first live streaming stunt with instant prizes to engage audiences in Sydney, Melbourne and Adelaide.



The Innovate campaign appeared on interactive digital panels in CBD areas and featured a static AFL advertisement promoting the finals in the lead up to the Grand Final. At a random peak time, the panel displays were activated, beaming well-known players from teams in each state via a live video stream, enabling members of the public to interact in real time.

Housed in an off-site Virgin Australia Lounge studio, players rewarded their fans with game tickets or vouchers via the screens, as well as surprising fans by physically appearing at the display sites. Some lucky fans also won two AFL Grand Final tickets per city including Virgin Australia flights from Sydney and Adelaide, personally delivered by the AFL star, all of which was captured on video.

Stars taking part in the campaign included Shane Mumford (GWS Giants), Tom Bellchambers (Essendon), Alex Rance (Richmond), Tex Walker (Adelaide Crows) and Chad Wingard (Port Adelaide).

The AFL’s Head of Marketing, Julian Dunne, said: “Footy is fast, action-packed and unpredictable, so to launch the 2017 Toyota AFL Final Series we wanted a campaign that embraced the true spirit of the game.

“We know the stars of the game are who the fans really want to see and through this initiative fans were given the opportunity to meet and interact with their footy heroes and to come and experience a game live.”

The campaign aired during the last week of August, in Sydney’s York Street, Melbourne’s Southern Cross Station (pictured) and Adelaide’s Rundle Mall.