Aussie Open: oldies watch, young play
Australian Open tennis viewers are a different breed to Aussies who play tennis, reports the latest findings from Roy Morgan.
Nearly one-third of Aussies aged 14 or older (32.4 percent or 6.4 million people) watch the Australian Open almost always or occasionally.
Considering that less than half of Australian Open viewers tune in for other tennis broadcasts, this speaks volumes for the tournament’s popularity among the general population, who are likely drawn to the excitement of such a high-profile local event.
The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3 percent of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3 percent.
According to the Roy Morgan Single Source (Australia), October 2015-September 2016. Base: Australians 14+, younger Aussies show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2 percent) and 18-24 year-olds (21.8 percent).
Not surprisingly, given the strenuous nature of tennis, the opposite pattern applies to playing the sport.
Tennis participation is at its greatest among teenagers aged 14-17 years (16.2 percent), but declines from 18 years onwards.
While 7.0 percent of Australians overall play tennis, this drops to for 50-64 year-olds and heads steadily south to 2.9 percent of the 65-plus group: the same two age groups most likely to be glued to the box during the Australian Open.