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Posted by: Sportslink on 06/08/2017

Feel-good footwear

Feel-good footwear

Footwear has a "feel-good factor," report organisers of the OutDoor trade show, and is a major drawcard.

Outdoor footwear has been enjoying continued steady growth for several years, report organisers of next week's four-day trade show in Friedrichshafen, Germany.

According to research by the European Outdoor Group, footwear is responsible for more than 25 per cent of the industry's turnover.

Hiking boots might be one of the most long-lasting of all outdoor products, but the trend is now towards owning four pairs of footwear rather than three.

Outdoor footwear means multifunctional shoes for everyday use and travelling, sporty shoes for trail running or workouts, sandals for summer, warm footwear for winter and footwear for a range of other activities. "Customers expect more technicity and functionality from outdoor brands than they do from normal shoe retailers."

Multifunctional shoes that can be worn in the mountains and on city streets are going to become more popular, whatever label is put on the category..

Unlike clothing though, the term "urban outdoor" is a matter of debate when it comes to footwear.

Major brands, such as Teva and Keen, are now supporting the term "modern outdoor": In biggest demand are lightweight models in fresh colours and versatile outsoles," they report with multifunctional outdoor footwear becoming very segmented and highly specialised.

From travel to water sports and trail running, to everyday wear and approach shoes that cross over into everyday use.

Brands report their hiking shoes and trekking shoes with "a younger, dynamic optic" are enjoying positive growth.

"Today's trekkers are much more demanding when it comes to weight and material combinations."

• The 24th OutDoor is open to industry visitors only from June 18 -21 on the shores of Germany's Lake Constance.