Great Day: Nike signs Aussie golfer Jason
News had broken a couple of months ago that Nike would sign a multi-million deal with top Aussie golfer Jason Day.
Now, Nike has announced the sponsorship and Day will step out in his new threads – apparel, footwear, hat and gloves – at a Hawaiian championship this week
Day joins Rory McIlroy, Tiger Woods and Paul Casey in Nike’s stable of stars, in spite of announcing the company would scale back investment in golf and drop equipment – clubs, bags and balls.
However, apparel and footwear are an important category for the global giant.
Day endorses TaylorMade equipment, a deal inked in 2016 continues the sponsorship.