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Posted by: Sportslink on 07/20/2017

Outdoor accessories sign for world cup

Outdoor accessories sign for world cup Rugby League World Cup 2017 signs up boating accessories company Road Tech Marine as partner of the tournament in Australasia.

Road Tech Marine will receive brand integration on all goal and corner post pads at matches played in both countries, logo on the referees’ sleeves and in-stadia signage.

With a strong customer base in RLWC2017 host cities, the company will conduct targeted media, along with in-store and online promotion of the tournament.

Road Tech Marine’s chief marketer Jarrod Carroll says, “Our boating, caravan and off-road accessories business is rapidly expanding and being associated with a tournament that has such a large footprint across Australia and New Zealand, aligns perfectly with our ambitions.”

RLWC2017 will be co-hosted by Australia and NZ, with three pool matches in Papua New Guinea (pictured), from October 27– December 2 and features 14 teams, contesting 28 games, in 13 cities. 

The tournament will be the biggest event in the region this year, organisers claim, with an estimated 450,000 fans expected to attend.