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Posted by: Sportslink on 07/06/2017

Urban trends strong at Asia Outdoor

Urban trends strong at Asia Outdoor

Asia Outdoor recorded a slight drop in exhibitors and visitors but some exciting new themes in Nanjing, China.

In the 48,000-square-meter Nanjing International Expo Center, 617 brands presented their products and innovationsover four days, ending July 2.

More than 19,370 trade visitors from all over the world attended the 12th show, organised by Messe Friedrichshafen and China Outdoor Association.

Marketing director of Messe Friedrichshafen, Ludwig Meier reported "It’s a great show, especially this year. There are innovative products, and outdoor is changing. It’s going more urban – getting closer to city living. We’re also seeing an interesting side to camping."

China’s outdoor industry has been coping with a slower rate of domestic economic growth, which has been caused by the global economic downturn and Asia Outdoor show focusing on identifying and setting new trends for the industry, along with concurrent conferences, and workshops

On the first day of Asia Outdoor, the China Outdoor Association released its 2016 industry report, showing the Chinese outdoor industry will recover soon, and double-digit growth is expected by 2018/2019.

The COA summit theme was "Innovation and Co-operation."

Say organisers, another key element of the outdoor lifestyle is outdoor tourism, including camping.

The Outdoor Tourism theme was presented in three parts: brands and products, forums about the connection between the outdoor lifestyle and camping, and business networking,

To promote the camping lifestyle, a demo campsite was set up in Hall 6, featuring all kinds of outdoor equipment and activities for visitors to try out.

Running Village at Asia Outdoor has always been popular – this year, the running-related forums and experience-sharing sessions that were particularly well received.

Products with the “China Design” designation were a stand-out at the awards , with 16 of the 27 products honored from Chinese brands.

Also popular were activities, such as the COA Cup Kailas bouldering competition, the Asia Outdoor morning run sponsored by Nathan, slacklining, and kayaking.

• The 2018 Asia Outdoor trade show will be held from June 28 to July 1, in Nanjing, China.