FLY Active adds new running accessories
As running accessories brand FLY Active, owned by the Sfida Group, readies itself for a tilt at the global market, among plans are a booth at Ispo Munich trade show in very chilly Germany in early February.
The Sfida Group General Manager Gordon Windley and Sales Manager Shawn Koralewski will be seeking distribution opportunities for the Fly Active brand and looking at innovative products to add to the range.
New products recently added include a water bottle waist pack (pictured) ideal for the everyday walkers and runners and a Armband pocket (pictured) with memory foam padding that not only allows you carry a smartphone but includes space to add other personal items.
Sfida Group is a stock-based business, says Windley, and we continue to develop and deliver the best quality, value for money products to our retail partners.
‘Product is King’ is our mantra and the best example of this has been the very positive result achieved with football 2017– the Sfida sales and support team has continued to experience greater support from our customers over recent times, says Windley.
“Our focus is simple, to deliver quality, value merchandise that will provide a healthy return on investment for our retail partners.”
The retail market continues to be challenging – we see it as “fast and furious” – however, we know who we are and what we do best, Windley says.
The Sfida Group sees great opportunities with its footwear, apparel and accessory brands in 2017.