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Posted by: Sfida Group on 04/07/2016

FLY Active takes flight with new products

FLY Active takes flight with new products

Running accessories brand FLY Active is busy releasing new  products to a hungry marketplace, six new releases in the ten months since Sfida Group acquired the Aussie brand.

The expanding range includes a hydration belt, with several new features,  arm pockets, wrist and waist pockets for easy and safe  transport of essentials like phone and keys while exercising and audio armbands for music on the go.

Fitness equipment such as foam rollers and yoga mats  are in the planning stage, with the aim, says Sfida Group sales manager Shawn Koralewski, of  being a one-stop shop, with all fitness and running accessories  from one brand.

The FLY Active team, led by Sfida Group general manager Andrew Adkins, participated in the specialist running  event in Austin, Texas in December with the dual aims of  gauging interest in launching FLY Active in the US and seeking distributors.

“We received a most enthusiastic response,” says Koralewski, “and wholesalers and retailers were delighted to be able to obtain the whole range from one  brand.”

• Meanwhile, Sfida reports a great start to the 2016 footy season especially for the junior boots, ”one of our best-ever sell-ins and we attribute the response to our great range, prices and quality  with customers continuing after 31 years, to be delighted that Sfida is an Australian brand.”

Koralewski reports that the Sfida Group team is  anticipating  a strong 2017 season, with sell-in in April and a great range of  boots to be launched then.

Sfida also offers updated apparel collections plus a compression range, with  collections for kids being  very popular.