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Posted by: INTERSPORT / Independent Sports / The Team Sports Buying Group on 08/14/2016

Intersport welcomes marketer Wilson

Intersport welcomes marketer Wilson

Newly-appointed retail marketing coordinator, Heather Wilson (pictured) joined the Intersport Australia head office team last Monday.

She brings extensive retail marketing experience from a several-year stint with the UK’s major high street pharmacy chain, Boots and a clinical psychology degree from the University of Lincoln.

She joined the massive Nottingham-based organisation some months after graduation in an entry level admin role in the marketing department and rose to roles which included in-store creative opportunities, she says.

”My role focused on printed POS, logistics, and store communications in an organisation that included around 3000 retail stores.”

A keen yoga practitioner, netballer and runner, Wilson says she is keen to provide a more integrated experience for Intersport’s customers, building social media and the brand experience.

Wilson says, “I am excited about working in a business where I can contribute ideas and focus on important areas of development.”

One of her first duties is a trip to South Australia next week to meet many of the 14 doors there.

Wilson, who came to Australia from the UK with her partner almost two years ago, has spent much of her time here travelling but her work experience includes six months as a groom to polo ponies in NSW’s Southern Highlands.