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Posted by: INTERSPORT / Independent Sports / The Team Sports Buying Group on 04/07/2016

Join us for INTERSPORT’s new stores and bigger team

Join us for INTERSPORT’s new stores and bigger team

INTERSPORT Australia has further expanded its membership base with the addition of four more new members over the past two months.

This brings the total doors to 55 nationally, with several more new members in the wings, says Chief Executive Kevin O’Hanlon.

Added to the franchise group in February were INTERSPORT Wonthaggi (owner Travis Eagles); Morwell (Daryl Couling); Mudgee ( Justine Brackenrig) and  WA member Armando De Abreu has added a new Willeton store, to his O’Connor door.

There have been changes and additions to the busy head office team, with Sven Karlsson promoted to Commercial Manager and a new retail product manager soon to be appointed. The new Team Assistant is Angela James.

Says O’Hanlon, “We are selecting new members carefully, according to strict criteria and are very careful to maintain the  culture in line with the global INTERSPORT ethic.

“We are being conservative, with a safe bet approach, taking one step at a time, he says, “and are delighted that we have  exceeded INTERSPORT expectations on membership growth. Among our many membership criteria is, of course, location with targeting of TV zones to grow the group.

• This July will see 120 people gathering for the INTERSPORT Australia annual general meeting  get-together at the Sheraton on Denaru in Fiji.

The theme for the event, a mix of networking and business is “The road to 2020” and will include the presence of six of INTERSPORT’s strategic brands and  a speaker from IIC to give a global perspective to the group. 

“We will outline our plans up to 2020 to the brands and they will be there to discuss their strategies and goals for the coming years,” says O’Hanlon.


Also in the works is a new store concept design. “Our retail design company will be displaying our new category selling approach, with cleaner and sharper floor presentation. 

“We are encouraging members to upgrade the interiors of their stores to comply with IIC concepts and guidelines by adapting a category approach which will present INTERSPORT Australia as an important member of the wider international team of 5500 stores in 45 countries. 

“New members will enjoy the opportunity to feel part of the world’s biggest sports retailer”, says O’Hanlon.

In July 2016 INTERSPORT Warrnambool will be the first of several stores to convert their store interiors to the new store concept, with more to follow in the subsequent months. 

The first new INTERSPORT Australia concept store is set to open its doors in Casuarina, Darwin, in September 2016 under the ownership of Mark and Adam Tyrrell and Bronte Tentyre.