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Posted by: Wahu on 11/10/2017

Wahu cools the Heat with partnership

Wahu cools the Heat with partnership

Brisbane-based watersports and beach games brand Wahu is joining the Brisbane Heat as partner for the Big Bash League season.

This partnership adds “another complementary element to the strong summer holiday flavour of the KFC Big Bash League and Rebel Women’s Big Bash League,” says Brisbane Heat General Manager Andrew McShea.

Britz Marketing Australasia special projects director Chris Slack said Wahu was proud to join the Heat in a partnership capacity.

“We both share the same philosophies surrounding active outdoor play and encouraging Australian kids to become involved in national sports,’’ he said.

“Wahu recognises the importance of nurturing young players, and hopes to continue to promote the love of cricket to future generations through our partnership.”

Britz Marketing Australasia claims more than 1000 Australian and New Zealand stockists, and is reported to be delighted at the continuing popularity of its beach cricket products.

Head of Creative Tina Snerling adds “Heat will be using some Wahu products for prize giveaways and to encourage children’s interaction with sport and fun as yet another additional element to the BBL games encouraging family interaction. There are exciting plans too, for  later in the season.“