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Posted by: Australian Sporting Goods Association on 09/01/2017

Nike’s Reade joins ASGA board

Nike’s Reade joins ASGA board

Ashley Reade, managing director of Nike Pacific, has joined the Board of the Australian Sporting Goods Association as a wholesale director.

Executive Director of ASGA, Shannon Walker, says “Ashley Reade brings a deep understanding of the sporting and active lifestyle goods sector in Australia and internationally, having worked extensively in Europe, Asia and the USA.

“He brings a decade’s worth of experience in leveraging consumer insights and engagement to deliver targets and create success for Nike and I am positive he will do the same for ASGA and the wider industry.

His decade plus of senior management experience at Nike, is reported to have focussed on team leadership, strategic planning and driving cross-functional collaboration.

Reade says, “The Australian sporting and active lifestyle goods sector continues to evolve at pace and it is vital our industry association is at the centre of those changes.

“ASGA has an important leadership role to play in helping Australian businesses navigate the opportunities and challenges ahead and I look forward to helping guide the association during this time.”

The wholesale director position has been vacant since June and a retail director “with the right skill set and experience” has yet to be named.

President is Erica Berchtold,  managing director of Super Retail Group's sports division.