Aussie Wilson joins adidas pool rollcall
Rio medal hope Madison Wilson has signed with adidas, joining the global brand’s rollcall of sponsored swimmers.
Currently ranked number one in the world for the 200m backstroke, Wilson will wear the new adizero XVI swimsuit “combining intelligent materials and intuitive fit.”
adidas worked with biomechanics, physiologists, fabric and pattern experts, plus a global pool of elite athletes to create the swimsuit, enabling swimmers to achieve their maximum speed.
Says an adidas spokesman, “The ground-breaking technology features three advancements; energy optimisation (X-tra Energy), intelligent materials (X-tra Flow) and a stroke-specific biometric fit (X-tra Fit).”
Wilson joins adidas elite swimmers Cesar Cielo, Michael Andrew, Allison Schmitt, Fernanda Gonzalez, Coralie Balmy, Chris Walker-Hebborn and Kyle Chalmers.