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Posted by: Wilderness Wear Australia

Adventuring, running in WW socks

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Tags: running cycling hiking socks adventurers anti-blister socks


New Merino Multi Sport socks from Wilderness Wear are the perfect companions for running, cycling, hiking, climbing or walking adventures.

Operations Manager of Melbourne-based Wilderness Wear Australia, Jon Pote says there are two models in this new Multi Sport collection, all manufactured in Melbourne, using Tassie Merino for best cushioning, fit and breathability.

 “Our WildernessWool™ reduces unpleasant foot odours, while the synthetic fibres extend durability. Thanks to the ergonomically, optimised 1/4 length sock height, which allows the cuff to sit perfectly below the calf muscle, so the socks will fit perfectly without slipping down.

Pote says, “Our Secure-Fit-System prevents creasing and keeps the socks where they belong. There is also additional padding in the heel and toe area for good cushioning.

“Greater breathability comes from the webbing system that runs across the top of the foot area , which makes the Multi the ideal companion for your feet, whether on a casual walk, ten km run, demanding hike or trail ride.”

The Multi Sport Fibre Content is 80 percent pure Australian Merino, ten percent nylon and ten percent Lycra with medium cushioning and light weight for all day comfort.

The socks feature Blister Free Profilen yarn knitted into the high abrasion toe and heel areas of the sock.?

The Multi Sport is also available in an Extreme version, manufactured from 80 percent pure Australian Merino, five percent nylon, ten percent Lycra and five percent Profilen.

• Pictured: Take Wilderness Wear socks on your next adventure as did Lilli & Will Guelen who trekked at high altitude for 11 days, pushing themselves to the limits and raising funds for Amnesty International – check out their adventure on