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Posted by: SportsPower Australia on 09/04/2017

SportsPower set to launch company store

SportsPower set to launch company store The SportsPower team is set to open its first company store, planned for Docklands District shopping centre in Melbourne.

The store has been a long time in the concept and planning and is now slated to open in the newly renovated centre in early November, “set to provide a fantastic training ground for new and existing members while showcasing the SportsPower brand“, says Retail Operations Manager Scott Bradley.

The store will have just under 700 sq metres of space, and will be “our best expression and our best offering,” he says.

Opening will be the same day as neighbouring tenant international apparel giant H&M, guaranteeing crowds!

New look stores have been rolled out around the country in the past couple of months, following on from the Port Douglas launch earlier in the year.

New stores have been opened in Frankston, Newman, Falcon and Ellenbrook.

Refurbishments have been carried out in Dubbo, Shepparton (formerly a SportsFirst store), plus Mudgee and Charters Towers and all this means “our recruitment and refurbishment pipeline is very exciting over these months!”

Reports Scott Bradley, “Everyone has been extremely impressed with our progression and innovation. It has been a common comment that stores that have undertaken a refurbishment appear bigger.

“We are making a conscious effort to make each new store as shoppable for the consumer as possible. This means clean lines, clear visibility, reducing height levels, obvious navigation and directional paths. New finishes and fixtures give the appearance of extra space.

Most new stores are more than 300sqm in size with the Darwin store set to be 500sqm.

Footwear sales have remained pretty steady not down on last year, Bradley reports.   “Major brands and suppliers are still dominating the market place which is a clear reflection of consumer demand.”

Scott Bradley says, “We are bucking the trend in many ways with such an aggressive refurbishment and new store growth strategy though out 2017.

“I think this has been a major factor in restoring confidence in our consumers and members that the retail market isn't all doom and gloom, and that when a store executes a really positive consumer experience it can still not only succeed but thrive.”

Pictured: The team at Shepparton Sportspower (from left) Luca Crifo, Harris Bayly and Sally Sidebottom with owners Shannon and Caitlin Parker