Arena dives in with DolphinsSwimming Australia has signed a four year deal with Arena swimwear as the new sponsor of the Dolphins swim team.
Arena is now distributed here by Sydney-based Double Line Sports, whose Director Andrew Van Hooven is delighted to be working with the Italian brand from this month
The new partnership will see Swimming Australia committing to partner and help drive sales of Arena products in Australia.
Dolphins already wearing Arena include World Champions Cate and Bronte Campbell, Mitch Larkin, Emily Seebohm and World Championship medallist Jessica Ashwood.
Swimming Australia Chief Executive Mark Anderson says, “We will be working closely with Arena to further enhance our elite performances in the pool over the coming four-year cycle, as we seek continuous improvement and world’s best partners to assist us in the next stage of our development.
“Commercially, Swimming Australia is in its strongest period in recent history after re-signing with Hancock Prospecting until 2020, and new partner Optus, as principal partners.
Arena’s General Manager, International Business Division Luca Belogi says “Australia is a country of swimming and the Australian Dolphins team is one of the strongest teams in the world, with a long history of success in the pool.
“This partnership is a significant announcement for Arena globally, and will be a key pillar of our business development in Australia.
“This year is set to be a fantastic year for Arena down under, as the partnership with Swimming Australia coincides with the appointment of a new business partner, Double Line Sports.
“Double Line will be our exclusive distributor in Australia, with the goal of becoming the market leader in the next five years,” Luca Belogi says.
Arena swimwear and accessories had been distributed in Australia by Melbourne-based HanesBrands.
Swimming Australia and Speedo recently ended their partnership, formally in place since the 1956 Melbourne Olympic Games.