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Posted by: Australian Triathlon Endurance & Cycling Show (ATEC) on 02/03/2017

ATEC show for endurance sports

ATEC show for endurance sports

A new venue, date change and format enhancements are at the heart of the rejuvenation of Australia’s Triathlon Endurance and Cycling Show (ATEC).

The third edition of ATEC will be held at the Royal Hall of Industries in Sydney’s Moore Park Precinct on September 9 and 10, 2017.

ATEC celebrates the endurance lifestyle, attracting thousands of cyclists, runners, swimmers, triathletes and endurance sports enthusiasts to interact with the latest product innovations from leading brands; learn from industry influencers and inspiring athletes, and take part in the many interactive and entertainment opportunities.

Says Vanessa Maniatis, Exhibition Director at organisers Informa Australia, “Our new location in Sydney’s Eastern suburbs is highly accessible for the very active cycling, running and swimming community in the immediate area and across Sydney.and is co-located with the Centennial Parklands precinct.

ATEC’s new format will incorporate a seminar stage with live presentations from industry influencers, interactive competitions allowing participants to pit themselves in a test of endurance against other visitors, industry networking events, educational workshops and participation events.  ATEC will engage its audience throughout the year via a new online community platform.

This platform will host relevant, curated content for target audiences and provide new promotional avenues for exhibitors in the lead up to the show.

Informa Australia, owner and operator of ATEC, has appointed agency 360 Sport and Entertainment to help drive commercial growth of ATEC.

ATEC has named Can Too Foundation as the official charity for ATEC and is developing unique fundraising activities, such the ATEC Endurance Cinema presented by Run Nation Running Film Festival, screening endurance lifestyle entertainment and raising funds for cancer research.

More than 120 exhibitors from the participation and endurance sports industry showcase the latest products and innovations across eight dedicated zones at ATEC.

Register to exhibit and sponsor